Virgin Voyages - Valiant lady Art Program & Collection*

Scope of work
Art Curation, Art Program/Collection Building from discovery to production/fabrication*

Client
Virgin Voyages*

Location
Europe & USA

Year
2021

Artists included

  • Dan Lam

  • Serena García

  • Ola Volo

  • Pichiavo

  • Sten Lex

  • Volume Creative

  • and many others

*Anabella Alfonzo worked on this project while in the role of Creative Director at a Vancouver-based art advisory firm.

Anabella Alfonzo* was responsible for curating and developing the art collection for Valiant Lady – Virgin Voyages’ second ship, originally destined to travel along the Mediterranean.

The project scope extended to 6 of the ship’s levels/decks and included 27 different spaces – interior & exterior plus seven types of suites. The art collection included over 90 unique artworks (commissions & acquisitions) by thoughtfully selected artists from Europe, North America & South America. In addition, some of the artworks and complementary graphics (EGD) were developed in-house – all this in close collaboration with the client, stakeholders and artists, with an internal team of six wonderful and talented creatives.

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